[ad_1] Google’s product data specification requirements ensure that all product data sent to the Merchant Center is in the correct format to optimize the success of both Shopping ads and …
Google updates Merchant Center product data specifications Read More
[ad_1] What if you could show your ads to your ideal customers for a fraction of the price? LinkedIn ads is known for its high costs compared to other platforms. …
B2B audience targeting: meta advertising as an alternative to LinkedIn Read More
[ad_1] If you’re a brick-and-mortar advertiser, it’s more important than ever to stake your business and advertise on Google Maps. However, cracking the code for serving and managing Google Maps …
How to maximize your local business’s Google Maps presence Read More
[ad_1] Brands are nearly twice as likely to influence American consumers by advertising on retailer websites than on marketplaces, according to a new study. Research into the digital advertising landscape …
Ads appearing on retailers’ websites are “twice as likely” to influence U.S. buyers Read More
[ad_1] YouTube has introduced four new updates for shopping creators aimed at increasing conversions, providing inspiration and offering more choices. These updates include: Shopping Collections. The connected hub. Improved tagging. …
4 YouTube Shopping updates, including collections and partner hub Read More
[ad_1] The world’s largest advertising group has announced a major partnership with Google, which will see the company use Gemini AI to produce ads including: Ad narration. Generate voiceover script. …
Google and the world’s largest advertising group announce groundbreaking AI collaboration Read More
[ad_1] LinkedIn content has been analyzed to identify posting best practices that lead to the highest conversion rates. A new study conducted by Socialinsider assessed posts shared by active accounts …
LinkedIn’s most effective posting strategies revealed by new research Read More
[ad_1] Google is a leader in AI advertising with machine learning integrated into ad campaigns and types. Even with manual solutions, results will often suffer without the help of AI-driven …
7 Ways to Use Generative AI in PPC Read More
[ad_1] a Full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you through the marketing funnel …
How to implement a complete PPC marketing strategy Read More
[ad_1] What’s next for first-party advertising? Our community came together at World Tour New York in December to learn about the latest marketing innovations and how we can better reach …
Four ways new Data Cloud features help you personalize ads Read More