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YouTube advised creators and marketers against removing videos from the platform. Additionally, the app strongly recommended avoiding making videos private.
Google’s site explained that removing content from the app or restricting access could disrupt your channel’s connection with people who viewed the video and negatively impact its rankings.
What YouTube says. YouTube product lead Todd Beaupre said further X:
- “YouTubers: don’t delete videos unless you have a very good reason. When you delete a video, you remove your channel’s connection with the audience who viewed that video.’
- “To maximize your growth, keep your videos public or delete them as necessary.”
What this means. In simpler terms, YouTube’s algorithm recommends videos in search results by connecting the dots between each upload. When you take away one of those dots (aka video on your channel), it’s a bit like taking away a piece of a puzzle. This means that removing or hiding content can lower your channel’s overall ranking and limit its reach by disrupting the pattern of your content.
Why we care. It can be tempting to delete or hide content you’re not happy with, but unless the video is really bad or harmful, it’s best to leave it on your channel. Otherwise, you could negatively impact your channel’s overall ranking.
Deep dive. Continue reading our guide how the YouTube algorithm works For more information.
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