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Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently.
The platform now offers six new automated features designed to give advertisers easy access to creative best practices.
Why we care. These updates provide advertisers with easier ways to set up campaigns and receive creative support, which can be especially beneficial for small and medium-sized businesses (SMBs) with limited resources.
Smart minds. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. To take advantage of this, advertisers only need to enter the URL of their website.
Cropper for creative assets. This new tool allows advertisers to crop images to fit Reddit’s ad size specifications, making the upload process easier.
Lowest cost automated bidding strategy. This new tool is designed to help advertisers maximize campaign results within their budget by automatically setting an advertising cost amount. Initially used by advertisers focused on traffic and simple creation, it is now available to advertisers with Conversions and Installs objectives.
Average daily budgets. This update automates advertisers’ daily budgets to align with their total spend for the week, reducing the need for manual adjustments to account for spend fluctuations.
Updated campaign management. Reddit has improved its duplication and bulk editing functionalities so that advertisers can now duplicate existing campaigns, ad groups, or ads and use them as a blueprint for new ones. Additionally, the bulk editing tool features a new user interface, allowing for faster edits and optimizations for campaigns.
Report improvements to Reddit Dashboard. Reddit has updated its Dashboard user interface to increase clarity for advertisers who can track their campaign performance in real time. The updates provide improved usability, new performance metrics charts, and additional report filter options for custom tracking.
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What Reddit says. Reddit’s EVP of Business Marketing and Growth, Jim Squires, said in a statement:
- “Every campaign on Reddit is unique and we are focused on meeting the needs of our advertisers while providing best practices in creative, strategy and campaign management,”
- “Our goal is to make it easy through automation to create the best and most relevant advertising experiences for both advertisers and users. For example, Smart Headlines is an intuitive tool that all Reddit advertisers can use to effectively connect with their audiences.”
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