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Google Analytics 4 introduced a standard Google Ads report, which is now available in the performance reporting section of your account.
To access this report, you must link your GA4 profile to your Google Ads account
Why we care. The inclusion of this Google Ads report, previously found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you figure out what’s working well and what needs improvement, making it easier and more effective to optimize your campaign.
First spotted: The report was first discovered by Senior Performance Marketing Manager and Google Ads expert Thomas Eccel, who shared a sample of it X:
To find this report, go to the Ads section, navigate to ‘Performance’ and click on ‘Google Ads’.
What Google says. Google confirmed the new report to Search Engine Land, explaining that it is part of the advertising workspace update. A spokesperson recently confirmed:
- “If you are currently running ad campaigns or monetizing your properties with ads, make sure your ad accounts are linked to continue gaining these actionable insights. If no account is linked, you’ll see a page asking you to link an ad or publisher account.”
Deep dive. Read our GA4 Advertising workspace update report For more information.
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