[ad_1]
Google introduces new generative imaging tools for Ask Gen advertisers worldwide.
These AI-powered tools can quickly produce high-quality image assets with just a few clicks.
Google is also introducing a new one Generate more like this feature, which allows advertisers to create similar versions of existing images that perform well.
Why we care. Using AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.
Check. While AI will create these image assets, Google emphasizes that advertisers retain full control. They have the final say over which suggested images appear in campaigns, and not in Google’s automated systems.
- “Your knowledge and expertise are crucial in helping Google AI generate images tailored to your business or customer needs. For example, if you have an outdoor lifestyle brand that sells camping gear, use prompts like “vibrantly colored tents illuminated under the Aurora Borealis to create images that will appeal to those looking for camping trips to Iceland,” says Michael Levinson . , Vice President and General Manager of Social, Local and Vertical Advertising.
Originality. Google’s AI ensures that no two images are identical. This means the new generative image tools in Demand Gen produce original and distinctive content every time.
The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are credited here.
New on Search Engine Land
About the author
Nicola Agius was paid media editor at Search Engine Land after joining in 2023. She covered paid media, retail media and more. Previously, she was SEO Director at Jungle Creations (2020-2023), where she oversaw the company’s editorial strategy across multiple websites. She has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously worked with SEO agency Blue Array as co-author of the Amazon bestselling book Mastering In-House SEO.
[ad_2]
