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YouTube is expanding its audience retention analytics tools to provide creators with deeper insights into viewer behavior.
This expansion adds audience segments to the audience retention report in YouTube Studio’s video analytics this week.
Creators can use this feature to compare viewer engagement across different audiences, such as new versus returning viewers, and subscribed versus unsubscribed viewers.
Why we care. The additional insights allow creators to make data-driven decisions to more effectively tailor their content strategy to specific audience preferences and improve audience retention.
Accessibility. In YouTube Studio analytics, audience segments can be accessed through the advanced mode of the audience retention report.
Customization for you. Starting next week, YouTube will also give creators full control over the “For You” section, turning it into a customizable shelf on their channel page. This means viewers can now add, remove, and position the For You section according to their preferences, all within Studio mode.
This shift can bring both opportunities and challenges for brands. On the plus side, having more control over the “For You” section means that when your video appears there, it will likely reach a more engaged audience. However, there is also the potential downside of increased competition for visibility.
Notifications before audit. Additionally, YouTube has announced a consolidation of all video control notifications into the central notification settings in Studio Mobile. This means that monetizing creators who upload a video will receive a notification when their pre-check is complete. To enable this feature, simply navigate to Studio Mobile, tap your profile photo, then tap Settings, followed by push notifications, and finally select the policy toggle button.
What YouTube says. Conor Kavanagh, head of YouTube monetization policy, said:
- “Now you can step away and when the pre-check process is complete, you will receive a notification via studio mobile.”
- “If at any time you decide that you do not want to receive advance notifications, you can easily unsubscribe. We will be rolling out this feature in the coming weeks.”
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Deep dive. Check out the one from YouTube announcement complete for more information.
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