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LinkedIn is launching a new campaign performance monitoring solution without third-party cookies.
Dynamic UTMs, which will be available to all users worldwide by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.
Previously, marketers had to manually create UTM parameters for their campaigns, but with dynamic UTMs this process is automated.
What are UTMs? UTM parameters, short for Urchin Tracking Module parameters, are small pieces of text added to the end of your ad’s destination URL that help you track information about the source of an ad click. For example, you can add tracking parameters to measure how many clicks to your website come from a specific campaign or placement.
Why we care. UTMs are essential for marketers to understand campaign performance, especially in a privacy-focused landscape, because they don’t rely on third-party cookies or IP addresses for ad measurement. However, creating them manually can be time-consuming, inefficient and error-prone. This solution appears to address these challenges.
Supported URL tracking parameters. You can add both static and dynamic URL parameters to your campaigns (see screenshot below). When you add a URL parameter, you must add both the parameter key and the value.
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Deep dive. Read LinkedIn announcement complete for more information.
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