[ad_1] TikTok is reportedly developing AI-powered virtual influencers that can compete with human creators for lucrative advertising contracts. The new AI avatars can reportedly read scripts for video ads created …
TikTok is testing virtual influencers for video ads Read More
[ad_1] JPMorgan Chase launched Chase Media Solutions, a new digital media company. It is the first bank-led media platform that allows advertisers to send relevant promotions to approximately 80 million …
Chase launches the first bank-led media network Read More
[ad_1] Vertical video has become the mainstream format for advertisers and is proving its worth across industries and categories. Historically, video ads were tailored to the traditional 16:9 landscape format, …
How advertisers can benefit from vertical video Read More
[ad_1] The Partnership between Google and Reddit is an important development that gives online brand management a new shape. This partnership allows Google to access Reddit’s data API to improve …
How the Google-Reddit partnership affects brand management Read More
[ad_1] Google has updated the help documentation for Structured Data Carousels (Beta) to clarify where your markups should go on overview pages that link to other detail pages. Google has …
Google structured data carousels (beta) clarified for overview pages Read More
[ad_1] Google Search will continue to evolve towards Search Genative Experience. So says Sundar Pichai, CEO of Alphabet/Google, who recently spoke about AI, search and more at the Business, Government …
CEO of Google on the evolution of Search and SGE Read More
[ad_1] TikTok has introduced two new options to give advertisers more choice regarding where their content appears: Category exclusion. Vertical sensitivity controls. Additionally, the social media platform is unifying account-level …
TikTok launches improved controls for ad placement Read More
[ad_1] Google is testing a new People Also Consider badge on ads appearing in branded search results. The label appears as a gray box below the company name, logo, and …
Google tests People Also consider a label on branded search ads Read More
[ad_1] Many local service customers struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to measure the performance of …
Advanced Google Ads tracking for local service businesses Read More
[ad_1] Meta-advertisers claim that the cost of running campaigns on their platforms has skyrocketed due to ongoing problems with the algorithm. Brands report that revenue and return on ad spend …
Meta-advertisers claim that sales have fallen and costs have risen due to a glitchy automated system Read More